Where architectural calm meets mechanical grace.

Arclight

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BRAND

A newly formed tech organization needed branding, identity, and web design to establish credibility, attract top talent, and communicate its vision for digital innovation.

SERVICES

Brand Identity
Visual Language

Brand Collateral

Web Design

INDUSTRY

Financial Services

Competing in a fast-evolving fintech landscape required a brand that balanced creativity with trust and sophistication. The resulting identity and digital presence positioned the organization as a forward-thinking, design-led player in the financial sector—bridging trust, technology, and transformation.

Using design thinking and rapid automation we reimagined the loan approval process, enabling a seamless experience for both end users and internal teams.

SERVICES

Through strategic research and analysis, we developed a complete brand foundation from the ground up. At its core is a custom logo—a monogram of three interconnected “Ds”—symbolizing collaboration, partnership, and progress. Its upward-tilting form represents the organization’s iterative approach to design and reinforces the brand essence: “We make progress by co-creating experiences for the financial future.”

ideation

PHASE two

SERVICES

By leveraging rapid research, iterative prototyping, and user-centric design thinking, we successfully transformed a complex and outdated loan approval process into a streamlined, automated solution. This project exemplifies how fast-paced, collaborative approaches can drive innovation and tangible business outcomes.